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The Fun Theory Has Landed

From Fergal on Friday 6th May 2011

Speed Camera Lottery? Bottle Bank Arcade? Piano Staircase? Huh?!

The, the brainchild of Volkswagen, is a new initiative dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.

According to their website, ‘Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better’.

So what is it?

The fun theory is a competition by Volkswagen to encourage participants to submit entries of ideas which would change the way people act and think through having fun.

The winning entry, by Kevin Richardson, asked the question, ‘can we get more people to obey the speed limit by making it fun to do?’

In achieving this, Kevin had the novel idea of combining a lottery with the speed camera you see every day on your streets.

How does it work?

Each driver who drove past the speed camera over the speed limit was fined by the relevant authority. This money then went into a pot, from which, every driver who drove past the camera under the limit, was  entered into a draw to win cash prizes from.

Over a three day test period 24,857 cars drove by the speed camera. The average speed before the experiment, in the 25kmh zone, was 32kmh. This came down to 25kmh during the experiment, a reduction in speed of 22%.

The Fun Theory proving that fun can change peoples behaviour for the better!

More of the fun theory to follow later…